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The biggest problem in any FRACTIONAL EXECUTIVES NICHE always comes down to one simple thing... 

"How do I generate more CLIENTS without overspending to get those customers through the door?"

In short, how to we market to new customers and get a good return on investment with our marketing?

In 2023, FRACTIONAL EXECUTIVES have to deal with a host of issues that are making it more and more difficult to get new CLIENTS through the door without overspending.

Today, we'll be covering the following:

• Part 1: The 4 reasons it's gotten harder for FRACTIONAL EXECUTIVES to get new CLIENTS in 2023.
• Part 2: The 2 core things your FRACTIONAL EXECUTIVE PRACTICE has to do in order to be attractive to new potential CLIENTS.
• Part 3: The X Step Process we use to attract new FRACTIONAL EXECUTIVE CLIENTS with UNIQUE HOOK.
• Part 4: How to implement this strategy in your business starting this week.

Let's Dive in...

Like it or not, it's more difficult to get CLIENTS now than it used to be. There are a lot reasons for that but we can organize all of those reasons into the following 4 categories.

The 4 Reasons it's gotten harder to get new CLIENTS in the last 5 years.

1. Increased Local Competition
   You've probably noticed it happening in your local area over the last few years. There has been a huge increase in the number of direct competitors opening up shop all over the country and this can easily amount to there being less CLIENTS to go around for every FRACTIONAL EXECUTIVE in the area. 
   
   The general public often doesn't understand the difference between you and your competitors at a glance so, with this increased presence of competition, it's important that we do things to help our business stand out (more on that in the next section).
   
   
2. Decreased Visibility in your Local Marketplace
   Too many times, we see businesses get comfortable with their place in the market and they just stop marketing their business to new customers. While this can work for a short period of time for more established businesses, that eventually leads to all kinds of problems as existing CUSTOMERS will move on. It's incredibly important that we have a marketing plan to constantly expose new potential CLIENTS to our business so that we don't fall victim to "Existing Customer Creep".
   
   
3. Lack of focus on CLIENTS Education 
   One of the biggest business killers is failing to educate your marketplace. Whether it's done in person or online, it's important to always give away a certain level of your expertise for free in order to exhibit that you're an expert in your field. This is one of the easiest and most effective ways to distance yourself from the competition in your local market and to brand yourself as the only choice for your potential CLIENTS needs.
   
   
4. Not Utilizing the Internet as a Primary Marketing Medium 
   The cheapest and most effective way to reach your customers is through the internet. Whether that be your website or via your social media channels, these are the best places to reach your potential user base and educate those folks about why your business is the only choice when they need services like yours.

With all of those things working against us, how do we combat them and become more attractive to the potential CLIENTS in our Local Markets?

There are two core things that every business out there has to do right now in order to be more successful and to attract more people to their front door.

The 2 core things BUSINESS NICHE Must do to attract more new Customers Right Now:

• #1: Increase your Business' Visibility 
  One of the most important things that we can do right now is to make sure that our business is a part of the "conversation" in places where our potential CLIENTS are already hanging out. We have to seek out the places where those folks already exist normally and make our business a part of that (more on how we do that in the next section).
  
  
• #2: Educate all of those "New Eyeballs" 
  Once we are in front of all of those new people, we need to make sure that we have educational content in front of them that will exhibit our expertise and help them wrap their heads around the true nature of the problem that they are trying to solve. When we educate our market we deliver "results in advance" to them. This causes them to bond with our business before they ever step foot through our front door. This creates a desire to work with you over your competition.

That all sounds good in theory, but how do we actually increase our visibility and then educate all of those "new eyeballs" on the value behind what we do everyday in our business?

To be successful we have to make sure that we are getting in front of our audience more easily and more often. We also have to make sure that we're doing it in a way that isn't going to cost us an arm and a leg. We've had a ton of success doing that by following the formula that we explain below.

The X step Process that we use to Attract FRACTIONAL EXECUTIVE CLIENTS using UNIQUE HOOK.

Step #1: Write your Step Here.

Explain the Step in Depth Here

Why is this Strategy is so Effective?

Summarize why the process you just taught works so well in a few sentences here.

The key to making big changes to your FRACTIONAL EXECUTIVE PRACTICE new CLIENT flow to take action fast. 

You can implement all of the above information yourself, send it to the marketing agency that your business works with, or you can reach out to our team at CXO SITES and we can talk with you about implementing it in your business now. You can reach our offices by calling the number at the top of the page (next to the menu) or you can sign up for this service now by clicking here.

I'm also always here to answer any questions that you might have about this article (for free of course). You can email me using my contact information below. 

I hope you enjoyed the tutorial. Send me your success stories after you put it into use! I can't wait to hear about your results.